John Ugbe, Managing Director, MultiChoice Nigeria, explains the organisation’s new subscription rates
The hike in MultiChoice’s subscription rates has hit subscribers like lightning. The prevalent view is that MultiChoice has no justification for such and is just taking advantage of the lack of alternatives in the sector. How accurate is this view?
Price increases are always painful and we are very mindful of this. However, they are sometimes necessary for businesses to provide service to their consumers and also provide necessary returns to stakeholders. They ensure that we can continue to provide quality entertainment to our subscribers even with the rising costs and inflation. It is because of the prevailing economic situation and rising cost of content and our other inputs that we have had to increase the cost of subscriptions and this has affected all the other entities across the continent. If you look at a lot of goods and services you will see that there an increase in a lot of sectors as we are not isolated.
Many subscribers are calling on MultiChoice to institute a pay-as-you-watch regime, which some claim is available to MultiChoice subscribers in South Africa and some other countries. Are you looking in that direction?